The PLAMIF Of Conducting Successful Open Houses

In the vast majority of instances, real estate agents, take advantage of using an Open House, as a component, of their overall marketing plan / program. While this is not indicated, for every house, being marketed and sold, when one does use one, doesn't it make sense, to take the best, finest advantage, and perform the duties and responsibilities, in a way, which best serves the needs of one's client, the homeowner? In order to discuss this, and after, over a decade, as a Real Estate Licensed Salesperson, in the State of New York, I have come to strongly believe in, the PLAMIF of conducting successful open houses. In order to do so, this article will briefly consider the process, and procedure, and reasoning, using the mnemonic approach.

1. Professional photos: Most potential home buyers, today, begin their search, on the Internet. While they don't make their final decisions, doing so, they often, only look at houses, which appear, interesting, well – maintained, and attractive. Therefore, it is extremely important to use the services of a professional photographer, to take photos, to be posted.

2. Listing prices: Many homeowners make the mistake, of proceeding, to list their houses, at a price, they wish they'd get, rather than one, based on using a professionally designed, and created, Competitive Market Analysis, or CMA. Since, in the vast majority of instances, houses receive their highest, best offers, in the first few weeks, after being listed, doesn't it make sense, to price the house, right, from the start?

3. Advertising; attendees: How will you promote, and advertise, the house, and the Open House? How will you determine, what advertising media, to use, and how to get, the best, bang – for – the – buck? No Open House will get the desired results, until / unless, one attracts qualified attendees!

4th Marketing: Consider carefully, the components of your marketing plan, and how you determine, the best way, to position yourself, to achieve your finest objectives! What do you consider this property's niche, and competition, and why?

5. Interaction: If you have attended Open Houses, you probably realize. some agents, merely, sit in the house, somewhat – passively, while others, meet and greet, in an interactive, proactive manner! A real estate agent must demonstrate his professionalism, knowledge, expertise, and specific understanding, of the particular home, he represents, and portray it, and its best features, in a positive light!

6th Follow-up: For many reasons, including safety, legal, and marketing, agents must demand, attendees sign-in, when they attend an Open House. The finest results occur when there is a consistent, quality follow-up, which answers questions, and perceptions, and provides relevant information, and answers.

In most cases, it's important to follow these steps, PLAMIF, and repeat, them, if necessary, Whether it is, finding a qualified buyer for that house, or attracting future qualified buyers, for homes, which better suit, their specific needs, this is a logical, needed approach.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Richard Brody

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