Getting your first listing can be one of the largest hurdles in the real estate sales business. There are many ways to get listings, but let's just cover some of the fastest and easiest ways. I'll assume that you like to keep your marketing budget low for your first listing.
I always go back to this, but start by asking your family, your friends, co-workers, ex schoolmates, Facebook friends, and anyone else that knows you. Ask them all the people they know, who would say they would most likely to be the next person that would think about selling their house. Get them thinking about it. Even if you are not ready to sell it, you now have a good potential listing lead. You can follow up with them every couple of weeks, and even set up a buyer profile for them on the MLS to keep your name in front of them.
Another way to find motivated sellers is by looking for "for sale by owner" properties, and thus by following up with expired listings from the MLS. Again, I am assuming your marketing budget is very low, so let's go ahead and use an effective yet uncomfortable technique. You can do the same with expired lists. Go directly to the house, bring your marketing material, and knock on the door. What are you going to do between two types of potential clients, so let's go through both sales scripts now.
FSBO sales script.
"Hello FSBO person, my name is _______, and I'm realtor at _____________. I just wanted to stop by and ask if you plan to use a Realtor to help you buy your next house after you sell this one?" The nice thing about using a realtor as a buyer's agent is that you do not have to pay a commission, which is paid by the seller want to email you listings so you get a feel for what's out there, and of course those services are all free for you. "
Note: Do not ask to list them when you first meet them. Most FSBO's think they will sell it themselves, then get tired of trying. If you are the agent that has been in contact with them during this time, then you have a great chance of being one of those lists.
Expired listing sales script.
(Use this the same day the listing expired on the MLS)
Hello homeowner, my name is _________. I'm a Realtor with _____________. I was just stopping by as a courtesy to let you know your home is no longer listed for sale on the MLS. Your listing expired today. (let them respond). Are you still planning to sell your home? (response) Why do you think your home did not sell? (Response) (If they are trying to make an appointment, or at least try to set an appointment for the same day at least within 24 hours.)
Note: Going directly to the persons house is time consuming, but more effective than mails or phone calls. As your marketing budget grows, your time is getting better and you do not want to spend so much time. Use these techniques effectively and you should be able to bring in some new listings within a week or two. It's a lot of hard work, and you'll need to put in a lot of time, but this is a great way to get started spending almost no money.Immobilienmakler Heidelberg Makler Heidelberg
Source by Justin Razmus