We've assembled a comprehensive list of reasons why every Real Estate professional should get started with podcasting now, if they aren't already.
1. The power of rich media.
Home selling is a dynamic medium, which implies a need for the capacity to deliver compelling marketing materials in order to effectively showcase a property or a business. Podcasts (either audio or video) allow for a level of interaction and user experience that fulfills this need directly, giving sellers a rich medium to advertise their interests across the internet very effectively.
2. Economic relevance.
Real Estate buyers and sellers are more liable to be broadband internet users then the general populace. Podcasts leverage broadband connections in order to make rich media content available to stream and deliver online, making them highly reachable and an attractive feature for the real estate industry.
3. RSS subscription technology.
Podcasts serve as an easily distributable form of content that can be updated immediately and instantly consumed. If a realtor wants to showcase a new property that he or she has just added, they could be produced and published the same day, making the content to all of the subscribers, listing sites, and aggregators immediately. The dynamic nature of the real estate 'information exchange' is a perfect fit for the quickly adaptable medium of podcasts and RSS.
4th Technological relevance.
Realtors have always been on the 'cutting edge' of technology. With reachability as a mantra as well as a competitive imperative, realtors had cellphones years before the masses of teenagers in the mall. Podcasts are most certainly 'the hot new technology' right now for many reasons in terms of internet communications, and as such they can be an effective competitive weapon for real estate professionals.
5. The numbers.
80 percent of consumers looking for properties begin their search on the internet. Since the web is now transitioning to these and video as the content formats of choice, what better place is there to focus your marketing initiatives?
6th Time shifting. Podcasts are a marketing tool that potentially never stops working. They're e-mailable, downloadable, and users can subscribe to them via RSS feed technology for free. You can literally be showing your listings 24 hours a day anywhere in the world.
7th Distribution of content.
Podcast technology combines the benefits of enhanced listing information with tremendously wide syndication and distribution to the target markets and client buyers for high-end property listings as well as to the leading search engines like Google, AOL, Yahoo, MSN, iTunes and all of the web's podcast directories. By aggressively embracing the latest advanced technology tools, it allows you to increase your marketing and sales success with your real estate clients.
8th. The online experience.
Today's consumers want an experience, and they want it online. Agents are able to deliver marketing content and property listings to these consumers directly. This gives the potential customer a better view of the agents business, market, and even their property listings – making the agent much more marketable online.
9. An increased pace.
Today's market is characterized by increasingly tech-savvy home buyers looking for detailed, on-demand information, so putting podcasts to work can be the difference needed to get homes sold faster to the right buyer.
10. The buzz.
Experts predict that the number of online podcasts and slideshow home tours will multiply dramatically over the next couple of years due to several factors, including competition for listings and increasingly affordable and easy to use technology.Immobilienmakler Heidelberg Makler Heidelberg
Source by Dan Dashnaw