The Real Estate Agent Cover Letter is to be read from the perspective of a customer. Most importantly though is that every letter should have a clear, specific purpose.
Do you want a listing, or are you interested in showing the recipient a property? Whatever it is, it is clear that you will be able to communicate it to your readers. So, think like a customer.
Here's another bit of advice for both beginning and senior agents; do not make the letter about you or your company. Your readers could care less about that. They're more interested in what's in it for them. So, your focus should be on the customer.
Next up are headlines, arguably the most important part of your sales letter. Generally, headlines should be shorter than three to four words, but less than seventeen. Take a look at newspaper headlines and other sales headlines for inspiration. Then practice as often as you can.
Sometimes headline creator. It prompts you to enter specific information and serves up a hundred or so possibilities.
Here are a few more points about a good Real Estate Agent Cover Letter.
- Do not exaggerate or lie about what you can do. If you're going to risk it and wind up, you're leaving for another agent.
- Avoid long sentences. Letter to the point.
- Use subheadings to make your letters easier to read. The subheadings should give some information for someone skimming down the page to understand your offer.
Once you feel your cover letter is complete, please read it again. I actually walk away for a full day and reread it the next day. It's easier to spot when I do it that way.
However, if you are not able to ask someone to read it for you. Specifically, ask them to skim through it to see if they get the main points of the message. The feedback you receive may be the difference between a letter that you might like and one that a customer may love.
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Source by Lanard Perry