How Do You Really Generate Real Estate Leads? Do you farm neighborhoods, publish a newsletter, have a lead generating realtor web site? Well, no matter how you get them I'm willing to wager two things;
1. They're not that easy to get, and
2. You can always use more
While you struggle with your pipeline, you can probably think of at least one agent who prospects for leads like child's play. But what is it exactly that they do so efficiently that you are not?
I've worked with a builder of kiddie condos who did well at it.
Let's call her Evette, which is not her real name, but it allows me to personalize the story in a way that you'll be able to relate to.
Evette was a spark plug dynamo; full of energy, self-driven and highly successful at what she did. And what did you say I could tell.
Hers was a 5 step process
1. She & # 39; d find raw land for her builder developer to purchase and develop
2. Try to set up partnerships with [seller]
3. Would you like to find out more about the costs and benefits of the country?
4. Then the students graduated from college and moved out of the area
5. In some instances there would be referrals to out of town agents for the relocating students.
As you can see, Evette had it going on. So, when I say meeting and working with Evette what a career changing experience you'll know what I mean.
My attitude was the first thing that changed. I got over being paralyzed with a by attorneys, lawyers, judges, attorneys and other high income earning professionals.
Initially, I felt inadequate when it came to marketing real estate to them. I just did not think I knew enough about real estate.
But you know what? It turned out I knew more than all of them, and more than I needed them to help them with their real estate needs.
I've been looking for doctors, dentists, college professors, judges, insurance agents and gardeners for many years.
So, what does this mean for you? Actually, there are several things to take from this article.
If you're not marketing to people with money you should. Some agents self sabotage by not aggressively pursuing leads with the financial wherewithal to buy real estate.
Do you let that happen? anymore.
Another thing to learn from this article is that it can multiply into 3 to 4 different income generating opportunities.
So, no matter how insignificant a client might appear to treat them all equally well.
You never know when to buy them, you ask them to help them buy some investment properties, or seek you out to help them another one.
It's a well-worn cliche, but it's true; there's no shortage of real estate leads for agents. You just have to know how to spot them.
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Source by Lanard Perry