For Sale By Owner Marketing Generates Mortgage Leads

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One of the best ways to generate mortgage leads is through working with home sellers

who are going it alone as For Sale By Owner or FSBO.

The key to FSBO marketing is creating partnerships with home sellers. Since almost

every buyer needs a mortgage;

a seller's home to be sold

Officers during the home-selling process, but with FSBOs, there is no agent. That

means the seller

where you come in.

Most sellers are not very familiar with the process of selling real estate and they do not want to be pre-qualified prior to accepting an offer. Helping sellers understand that you can save them oodles of time by prequalifying their potential buyers. You could also prepare a flyer on a variety of loan types and pay for a mortgage on that seller's home. FSBOs want to sell their home and, therefore, they want to give their business card to everyone that comes through. That means fresh mortgage leads for you, whether for this property or another one.

The most effective way to secure relationships with-sale-by-owner sellers

is to offer more than pre-qualification services. FSBOs need marketing help like

a free ad on a for-sale-by-owner website and promotion to buyer lists. They are so

need sample contracts and disclosures, industry contacts like title companies

and appraisers, yard signs, and even home flyers. These items can be bundled together

into a "for-sale-by-owner kit," which can be offered to sellers in exchange

for the opportunity to pre-qualify all buyers showing interest in the home.

You can use FSBOs in your area, including:

  • Local Newspapers
  • Yard Signs
  • Paid service that scores websites and newspapers every day

Some of the popular methods of contacting FSBO sellers are:

  • Phone
  • Direct mail
  • Door Hangers
  • Web links

Most FSBO sellers wants to be very enthusiastic about the services you can offer them and will gladly refer buyers to you. Additionally, the sellers themselves will most likely need a loan to purchase their next home, and having established a professional relationship of trust with them, they will put themselves in a great position to provide that loan. That's another mortgage lead.

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Source by Nate Garin

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