If you've never done it before. While selling your home privately is never as easy as you think, it's certainly a viable way to avoid paying thousands of dollars in commission to a real estate agent. If you're confident you can do it or just want to give it a go, you'll need to know the ways in which you can market your house so that you can receive a quick hassle-free sale as well as achieving the best possible price.
Here are some ways you can market and sell your house privately …
Sell Your House Privately – Tip # 1: Internet
On the Internet, but probably no more than two websites (any more than two is unnecessary). Unfortunately the major sites realestate.com.au and domain.com.au do not allow private sellers to list their homes for sale. However there is a loophole … several private listing real estate websites actually subscribe as members to the above websites. So they'll automatically list your house on whichever of the two sites that they're subscribed to (for a price). Otherwise you can simply list your house for sale on a private sale website as privateSales.com.au.
Sell Your House Privately – Tip # 2: Flyers / Leaflets
According to statistics, something like 80% of homebuyers buy a house within 5km of where they currently live. This is the case, it's a great idea to create your own flyers using Microsoft Word or Microsoft Publisher and have printed them professionally by a printer. Flyers are usually shop around for the best deal. You'll probably need around 5000 to make a splash in the area (in metropolitan areas) and something like 15,000 flyers would make a good coverage of your local area.
You can deliver them yourself (if you have the time), or you could use a mailbox distribution company such as Salmat or PMP Distribution (These are Australia's two largest distribution companies). Your cost of delivery will probably be a minimum of 5 cents per flyer under a certain delivery amount (say 30,000). This is quite cheap when you consider that you either have got to deliver yourself (you could probably only deliver a few hundred per day) or have a commission to a real estate agent.
For ideas on how to design your flyers, simply copy the best ones that you receive in the mail from the larger franchised agencies such as Ray White, LJ Hooker, etc. Remember to use a & # 39; catchy & # 39; headline at the top of your flyers eg. & # 39; HUGE family house on a BIG 1200sqm block & # 39 ;. Expect a 1% response rate on your flyers eg. Deliver 5,000 flyers and you likely to receive around 5 calls.
Sell Your House Privately – Tip # 3: Newspaper
Newspapers are the most traditional way of advertising a house for sale. There are two ways you can advertise in the newspaper. You can have a & # 39; display ad & # 39; which is simply a & # 39; picture ad & # 39; along with a certain amount of text allowed.
The other type of newspaper is a & # 39; classified ad & # 39 ;. A classified ad is a text-only ad that allows headings, bolding, underlining, bordering and even some colored text to make the ad stand out. All these features come at an additional cost. Prestigious and / or expensive houses usually work since this is where your target buyer is looking for these types of houses.
Sell Your House Privately – Tip # 4: Magazines
"Advertising your house for sale in magazines is a more common way of advertising your house simply because magazines usually have a specific niche that they're targeting their publication to eg." Country Property Magazine ". This is not necessarily a negative; in fact it can be very positive because you have more qualified homebuyers. Most magazines wants to have ads as well as classified advertising available; again it depends on your budget as to what you are using.
Sell Your House Privately – Tip # 5: Word of mouth
Word of mouth is often overlooked as a possible way to market a house. You can spread the word through family, friends, employees, business teams, schools, membership clubs that you're involved with, sporting teams. You could create some flyers and hand them out, send out a broadcast email for friends to friends or friends of friends.
Sell Your House Privately – Tip # 6: Signage
Signage is a great way to attract local interest in your house. It & # 39; ll create a stir in the neighborhood and may even help you achieve a sale if any of your neighbors want to move to the area. You can have a sign made by most printers; the material or product to ask for is a & # 39; corflute & # 39; sign to advertise a house for sale. Most printers are involved with a local real estate agency and create them often. It may set you back a few hundred dollars but shop around and see what you can do.
Sell Your House Privately – Tip # 7: Open House
Your end goal is to inspect your house and one of the most common ways for buyers to inspect homes for sale through open houses. They offer buyers a somewhat anonymous way of inspecting a house without any sales pressure. It's a great way to see buyers who are ready-to-buy so you can spend the most time with those buyers. Create your own Inspection Register and get the names and contact numbers. This is not only good for the sales process but also for general security of your house. Have a set presentation for when you first meet potential buyers to let you know about some of the features of your house. It's a good idea to have brochures or flyers on hand to give to buyers.
Questions to ask potential buyers are:
Have you been looking for a while or just getting started? (if they've just started looking for they are in the area they are thinking they're looking for someone they actually buy after they've completed some research.
Are there any features that you like about the house?
How does this compare to other houses you've seen?
Sell Your House Privately – Tip # 8: Investor Groups
They are always looking for an opportunity to invest in your company. A few downsides to these groups are that they'll want to buy the house for the lowest possible price and generally will not be emotionally driven to buy the house which can affect your end selling price or even negotiating power. If you have a particular urgency in selling your house then this option could be for you. A lot of these types of clubs promote the fact that they buy houses for cash with a quick settlement period. Several of these groups include WeBuyHouses.com.au and The Investors Club
Sell Your House Privately – Tip # 9: Postcards
Postcard marketing is a unique and modern way of promoting your house for sale. They are the same as flyers except they are printed on postcards. It & # 39; s best to have them distributed by companies such as Salmat and PMP Distribution.
Sell Your House Privately – Tip # 10: Publicity
Publicity is probably the most underutilized way to sell a house privately (or through an agent). Publicity is great for a number of reasons; first of all, its free, and secondly and most importantly, publicity promotes your house from a third party perspective. Instead of you say … my house is so great … & # 39; you have a third party saying "this house is great, you should go and see it!".
Some of the top real estate agents have to have some unique aspect to it. To gain publicity for your house you'll need to stick with local publications as they're looking for local news, stories, people, business info etc. Here are several points of interest that you can exploit (write a press release about) that may get you's house into the local paper:
Odd colors or features
Unique street appeal
Amazing gardens (rare flowers or plants)
Famous previous owners
Local business person owns the house
Award winning house
Here are some catchy headlines to give you an idea of what to write about:
& # 39; How about this asbestos health hazard to a dream house in 37 days & # 39;
& # 39; For Sale … the cleanest house in (suburb) & # 39;
"Why is the most quirky house on (smith) street … & # 39;
& # 39; Why I painted one room of my house seven different colors … & # 39;
Try to think of weird and wonderful things about your house and really. Email, post or fax your job in a local person. Include a photo as a teaser.